These pictures from the new Ikea baking cookbook Hembakat är Bäst (Homemade Is Best) are so original and inspiring. The food stylist Evelina Bratell is clearly a genius and the photographer Carl Kleiner the same.

- Courtesy of Carl Kleiner and Ikea
While most popular food photography and styling these days is warm, rustic, plebeian (plates angled onto a linen dishtowel with a decorative fork slicing through the photo,) these pictures are graphic, dynamic, modern and clean.

- courtesy of Carl Kleiner and Ikea

- Courtesy of Carl Kleiner and Ikea
Are you starting to catch on to the format? Here’s some help.

- Courtesy of Carl Kleiner and Ikea
these ingredients make…

- Courtesy of Carl Kleiner and Ikea
Gingerbread people!

- Courtesy of Carl Kleiner and Ikea
These ingredients make…

- Courtesy of Carl Kleiner and Ikea
Checker board shortbread squares!
Courtesy of Carl Kleiner and Ikea
These are the ingredients for Princess Cake! My favorite cake in the whole world and the one my mom would pick up from an Austrian bakery in our little town every year for my birthday dinner. Fluffy layers of sponge cake smeared with tart raspberry jam and then topped with fully whipped cream. This dome shaped cake is then covered in soft almondy marzipan tinted a delicate shade of green and garnished at the pinnacle with a little pink rosette and then dusted with powdered sugar. Not sure I will ever be able to get a copy of this book though.
xo,
LE